Establishing a digitalization partnership
to
compete for international market
leadership
Crucianelli uses Siemens Xcelerator to reduce the time to develop new products by 40 percent 
Crucianelli
Crucianelli S.A. is a top Argentine manufacturer of premium seeders and planters, known for its innovative designs. The company boasts a nationwide network of dealers and exports its products globally.
https://crucianelli.com/en/
Headquarters : Armstrong, Argentina
Products : NX, Simcenter 3D Solutions, Teamcenter, Tecnomatix
Industry Sector : Heavy equipment
Challenges
- Support the company’s strategy to rank among the top five global seeder machine manufacturers.
- Assemble a team of skilled, young engineers.
- Speed up development cycles and bring new products and processes to market more quickly.
Keys to success
- Accelerate decision-making by speeding up insights and driving innovation.
- Simplify tools and processes with Siemens Xcelerator.
- Partner with Siemens and their network to achieve the company’s vision.
Results
- Cut new product development time by more than 40%.
- Utilized the digitalization partnership with Siemens to move closer to global leadership.
- Delivered quick, precise simulations.
- Ensured compliance with global regulatory standards.
Our results with Simcenter are trustworthy, which simplifies the decision-making process. We have confidence in our analyses, leading to fewer iterations.
— Juan Pablo Cittadini , Engineering Manager, Crucianelli Group
The power of technology
Technology has long been a cornerstone of success for the Crucianelli Group (Crucianelli). The company has set numerous industry precedents, including becoming the first agricultural machinery manufacturer in Latin America to adopt robotics in welding processes an innovation that was unimaginable in Argentina during the 1990s. Shortly after, they introduced the first computer-aided design (CAD) systems. “Just like sustainability and socio-economic stability for our farmers, technology has been a part of our journey from the start,” says Gustavo Crucianelli, CEO. In 2018, Crucianelli recognized that the company was using too many tools with overlapping functionalities to effectively navigate the evolving landscape of holistic product lifecycle management (PLM). “Our approach to designing, maintaining, and managing the lifecycle of products had reached its limit,” Crucianelli explains. “It was clear it was time to make a change.” The company turned to Siemens Digital Industries Software, with support from X-Plan and Descar Argentina, two Siemens Smart Expert Partners who had previously collaborated with Crucianelli. “We’ve known the Siemens partners for a long time, and the projects we’ve worked on together have always been successful,” says Crucianelli. “That trust was crucial. They understood our needs and how to adapt. And, of course, Siemens Xcelerator products are top-notch.” 
Crucianelli adopts Siemens Xcelerator
Digitalization is now a key driver of success for Crucianelli. The company has established its own onsite data center and, with support from Descar Argentina, is building a comprehensive digital backbone using SAP and Teamcenter® software. This digital infrastructure spans the entire Crucianelli customer experience, from sales and design to production and after-sales service.
Crucianelli utilizes Teamcenter to foster collaboration, offering centralized access to documents, tasks, and designs, which enhances communication across teams. This collaborative approach streamlines validation processes between departments, accelerating time-to-market. By integrating Teamcenter, Crucianelli is reinforcing its commitment to innovation and maintaining its leadership in the future of the agricultural industry.
As part of its transition to the Siemens Xcelerator business platform, which includes software, hardware, and services, Crucianelli has implemented Designcenter™ NX™ software for CAD, a key component of the Designcenter software suite, and Simcenter™software engineering simulation tools. The company’s engineering, R&D, and product development teams adopted Siemens Xcelerator with guidance from X-Plan. Additionally, with the help of Descar Argentina, the company is extending Siemens Xcelerator to digital factory applications, including a fully integrated digital factory line using Plant Simulation from the Tecnomatix® portfolio for their upcoming Dómina production facility, planned for 2026 in Armstrong, Argentina.
“As we move from product concept to the end of its lifecycle, everything is managed within this Siemens platform,” says Crucianelli. “All simulation and production processes are fully integrated. That’s the Siemens advantage: We benefit from a high level of integration throughout every product lifecycle.”
Simcenter, Designcenter NX, Teamcenter, and Tecnomatix are all part of Siemens Xcelerator.
Digitalization is the starting point
The days of repairing farming equipment in a small shed in rural Armstrong are behind them, but Crucianelli remains committed to providing the best possible agricultural machinery for their farming community.
“The Argentine farmer is the reason we’re here today,” says Crucianelli. “Argentina leads the world in no-till agriculture and faces some of the toughest natural conditions. Our agricultural community is the largest contributor to the nation’s GDP, and it’s vital that this sector remains efficient and adaptable—it can’t afford to slow down. Our farmers need to plant under optimal conditions to ensure high productivity on a large scale.”
With family farms spanning up to 200 hectares and corporate farms reaching 20,000 hectares, Crucianelli’s seeders and planters are built to thrive in Argentina’s expansive, flat fields.
“Many of our products are specifically designed for the no-till market,” explains Crucianelli. “When you factor in the durability demands and the heavy workload from Argentine farmers, it makes Crucianelli products competitive on the global stage. We’re more than ready to expand into markets like Brazil, Bulgaria, and other parts of Eastern Europe.”
Optimizing every hectare
Guided by the rigorous demands of the Argentinian agricultural landscape, the company has always relied on technological innovation, flexibility, and ongoing process enhancement to create top-tier farming equipment, such as the Plantor and the newly launched Dómina. Many of Crucianelli’s products are customizable to meet the unique needs of different farming methods, soil types, crops, and varying terrain and climate conditions.
The drive to no-till excellence
From the outset, the product’s complexity is compounded by its customizable features, adding another layer of challenge to its design and manufacturing. Crucianelli agricultural machinery is built to do more than just work hard—it’s designed to perform at the highest level.
Take the Plantor, one of Crucianelli’s flagship machines. This high-capacity, high-efficiency seed drill boasts three polyethylene hoppers, each with a 2,400-liter capacity, and a working width ranging from 12.6 to 18.9 meters. Thanks to Crucianelli’s front-vertical automatic folding system, the machine can be easily reduced to just 3.9 meters for transport.
The new Dómina, which was entirely designed using Simcenter 3D, takes performance to the next level. With a compact 3.2-meter transport width and an adaptable full working width of 8.5, 9.5, or 10.5 meters, it’s engineered with features that optimize both sowing and fertilization. Using the Dómina, farmers can achieve peak efficiency across every acre
Engineering down to seed placement
To maximize yield-per-hectare performance, the young engineers at Crucianelli were pushed to innovate at the most granular levels, focusing on factors like precise seed placement and the interaction between seed and soil. Achieving this demanded intricate simulations, covering everything from particle movement and flow dynamics to mechanical, structural, and performance studies of even the tiniest components.
Enter the digital factory
On the manufacturing front, Descar Argentina and the Crucianelli team are focused on fine-tuning the new production line for the Dómina. They’re also preparing the factory for increased robotic automation, leveraging a digital factory model created in Plant Simulation alongside the latest Designcenter NX CAM solutions.”
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A family company to the core
With a series of ambitious projects on the horizon, Crucianelli is confident that not only has the company found the right tools and partners in Siemens software and its expert community, but also the ideal path to success for future farmers who rely on Crucianelli machinery to help feed the world.
“We’ve mapped out a strategic plan to be among the top five seeder companies globally by 2030,” he explains. “The success of our digitalization partnership with Siemens is key to achieving that goal, and this includes working alongside Siemens partners like X-Plan and Descar Argentina. Our entire team is aligned in our vision to remain a family business, but one that operates professionally and on our own terms. The implementation of Siemens Xcelerator has been an exceptional experience. We’re not only pleased with the Siemens products but also with the entire team and the overall process.”
Previously, it took 48 months to go from the first stage of product development to a validated prototype. Now it’s 18 to 24 months, cutting that vital process by over 50 percent.
— Juan Pablo Cittadini, Engineering Manager , Crucianelli Group